What is local SEO and how does it help a small shop?Local SEO, also called local search optimization, is a way to make your small shop easy to find online when people nearby search for products or services you offer. For example, if someone types “shoe shop near me” or includes your city or area name, a properly optimized shop will appear at the top of Google Search and Google Maps. Local SEO helps your shop reach more local customers, increase foot traffic, and grow sales. It involves claiming your Google…